As a webmaster your main aim is to get top ranking for your websites in the search engines. You therefore need to take special care in the selection and optimization of your site’s keywords. How you rank will depend upon the techniques you used. Basically, these techniques comprise of on site SEO
and off site optimization.

While on site SEO is extremely vital to the well being of your website, also of importance is your off site optimization.

The tactics employed in such a process are employed off the website pages but the aim is the same- to get your website in the top of search engine rankings.

Off-site search engine optimization usually falls into four categories-Link building, directory submissions, article distribution and press releases.

To see how well you are optimizing your site off line, check out whether you are using these techniques.

• Press Releases. These are usually distributed whenever a new product or service is launched. Through such a release you introduce your service or product to the public, as well as any event or happening connected to it.

• Directory submissions: When you submit your website to a directory is gets recognized by search engines. You get a one way link to your site and traffic to your website also   increases.

• Article distribution facilitates natural rankings, allows you a one way link and increases your website’s popularity with the search engines.

• Link exchanges: These are also known as banner exchanges and comprise an alliance of websites. Once a website is registered with the organization you receive an HTML code which is inserted into the web pages. This triggers the website’s banner advertisements being displayed on the sites of the other member websites, which will definitely attract a lot of attention to them.

• However, while the above may be better known and time tested methods of off site optimization there are other methods such as blogging, forum posting, and with social networking by way of sites such as Digg and Slashdot.

Remember, off-site search engine optimization is as important as on site SEO and is a continuous process that will produce results directly in proportion to the care and planning you put into it.